• Manchester City and OKX have expanded their partnership, with OKX becoming the club’s official sleeve partner in a new multi-year agreement.
• The OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits and will retain its position on the left sleeve of the first team training kits.
• The partnership expansion was unveiled at an exclusive reveal at the Etihad Stadium featuring Ferran Soriano, chief executive officer of City Football Group, and Haider Rafique, global chief marketing officer of OKX.
OKX Named Official Sleeve Partner of Manchester City
Manchester City and OKX – one of the leading crypto exchanges by trading volume and a leading Web 3.0 technology company – today announced OKX as the club’s official sleeve partner in a new multi-year agreement.
Features & Benefits for Manchester City Fans
As part of the expanded deal, the OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits and will retain its position on the left sleeve of the first team training kits – in addition to appearing across further digital and physical club assets.
Unveiling Event at Etihad Stadium
The partnership expansion was unveiled at an exclusive reveal at the Etihad Stadium featuring Ferran Soriano, chief executive officer of City Football Group, and Haider Rafique, global chief marketing officer of OKX. As part of this event, players avatars were used in a ‘virtual reveal’ video while Gaël Clichy was also present for media Q&A session with Natalie Pike as moderator.
Speaker Comments Regarding Partnership Expansion
Ferran Soriano said that they are very proud to have OKX represented on ManCity’s shirt as both companies are driven by passion for innovation. Meanwhile Haider Rafique spoke about how their journey with ManCity has been incredible so far – noting that this is their first official global brand partnership which has already seen great Web 3.0 experiences designed for ManCity fans around world.
Conclusion
This is an exciting collaboration between two leaders in innovation – it is sure to bring engaging experiences to ManCity fans all over world!